CAJ | 학술논문

隔离机制能促进优势企业形成竞争屏障，保护企业的核心竞争力，但关于隔离机制的理论研究还相对欠缺。在此应用双边市场理论，在分析交叉网络外部性等双边市场特征的基础上，从模仿障碍、先动者优势以及定价策略三个层面深入研究平台企业竞争隔离机制的形成过程与特征。
격리궤제능촉진우세기업형성경쟁병장，보호기업적핵심경쟁력，단관우격리궤제적이론연구환상대흠결。재차응용쌍변시장이론，재분석교차망락외부성등쌍변시장특정적기출상，종모방장애、선동자우세이급정개책략삼개층면심입연구평태기업경쟁격리궤제적형성과정여특정。
The isolation mechanism can better the competitive barriers between preeminent enter- prises, and protect the core-competitiveness of an enterprise. But little attention is paid to the study of isolation mechanism. This paper employs the bi-lateral market theory to analyze the char- acteristics of cross network externalities. From the perspectives of imitation barrier, first-mover advantage and pricing tactic, we can identify the framing progress and the characteristics of the isolation mechanism of platform firms.