CAJ | 학술논문

重游对旅游地包括城郊旅游地可持续发展具有重要意义。选取南京城郊旅游地中开发比较成熟的珍珠泉旅游风景区为例，对比了重游游客与首游游客的行为差异，对游客行为进行了Logistic回归分析，意在探索游客重游意愿的影响因素及内部作用机制。结果表明，重游游客与首游游客的背景、交通方式、旅游信息获取渠道和旅游满意度存在显著差异。旅游活动和餐饮满意度，游客月收入水平和年龄等，对游客重游意愿有显著影响。最后，提出了提高城郊旅游地重游率的对策，为城郊景区旅游资源的整合和旅游综合质量的提升及旅游业的可持续发展提供了依据。
중유대여유지포괄성교여유지가지속발전구유중요의의。선취남경성교여유지중개발비교성숙적진주천여유풍경구위례，대비료중유유객여수유유객적행위차이，대유객행위진행료Logistic회귀분석，의재탐색유객중유의원적영향인소급내부작용궤제。결과표명，중유유객여수유유객적배경、교통방식、여유신식획취거도화여유만의도존재현저차이。여유활동화찬음만의도，유객월수입수평화년령등，대유객중유의원유현저영향。최후，제출료제고성교여유지중유솔적대책，위성교경구여유자원적정합화여유종합질량적제승급여유업적가지속발전제공료의거。
Revisit is important for the sustainable development of tour spot, including suburban scenic spot. The higher revisit rate the scenic owns, the more effectiveness tourism resource of scenic can be used. The opposition will lead to the drawback that the investment more than the benefit and resource waste. How to raise tourists＇ revisit rate in our country＇ s situation that new tourist attractions increase fast is current hot issue deserved us to research. Especially in old scenic, the revisit rate is directly related to tourists＇ identity to tourist products and decides whether the products need to be restructured or packaged. The revisit rate can even affect sustainable development issues in the future. With the case study of Nanjing Pearl Spring Tourist and Holiday Resort, this paper analyses the behavior＇ s differences of repeat visitors and first visitors. In order to find the factors that affect revisit behavior, this paper makes binary logistic regression and constructs the model of travels＇ revisit behavior＇ s effective factors. The results show that transportation, source of scenic information, population characteristics and tourist satisfaction are four significant differences between repeat visitors and first visitors. Tourists＇ activity satisfaction, dining satisfaction, family income level and age are important factors to influence visitors＇ revisit behavior. Finally, based on the results of regression analysis, this paper advances some useful measures to promote the rate of revisit for suburban tourist destination. This paper also provides assistance for suburban scenic spots about the conformity of tourism resource and sustainable development of tourism industry.