安徽农业大学学报：社会科学版
安徽農業大學學報：社會科學版
안휘농업대학학보：사회과학판
Journal of Anhui Agricultural University（Philosophy & Social Sciences Edition)
2013年
2期
70~73
,共null页
旅游小企业 经营特征 皖南古村落
旅遊小企業 經營特徵 皖南古村落
여유소기업 경영특정 환남고촌락
small tourism business; operation characteristic; ancient village in southern Anhui
经营特征一直是旅游小企业领域的主要研究内容之一,已有成果较少探讨古村落景区旅游小企业经营特征的形成因素。通过对皖南古村落旅游小企业的调查,总结归纳旅游小企业的经营特征。研究发现,旅游小企业经营特征的形成是地理区位和历史传统、古村落文化、市场需求、管理机构变迁、旅游发展等多重因素共同作用的结果。研究结论有助于古村落目的地旅游小企业可持续发展。
經營特徵一直是旅遊小企業領域的主要研究內容之一,已有成果較少探討古村落景區旅遊小企業經營特徵的形成因素。通過對皖南古村落旅遊小企業的調查,總結歸納旅遊小企業的經營特徵。研究髮現,旅遊小企業經營特徵的形成是地理區位和歷史傳統、古村落文化、市場需求、管理機構變遷、旅遊髮展等多重因素共同作用的結果。研究結論有助于古村落目的地旅遊小企業可持續髮展。
경영특정일직시여유소기업영역적주요연구내용지일,이유성과교소탐토고촌락경구여유소기업경영특정적형성인소。통과대환남고촌락여유소기업적조사,총결귀납여유소기업적경영특정。연구발현,여유소기업경영특정적형성시지리구위화역사전통、고촌락문화、시장수구、관리궤구변천、여유발전등다중인소공동작용적결과。연구결론유조우고촌락목적지여유소기업가지속발전。
Operation characteristics are one of the most important research content in the field of small tourism businesses, and there is little published research involving its influence factors in ancient villages. In this paper, the author surveys the owners of small businesses, and describes the operation characteristics of small tourism business in southern Anhui Province. The result shows that influence factors of small tourism business include geographical and historical tradition, the ancient village culture, market demand, changes of the decision-making organization and tourism development. The conclusion can help to develop sustainability in ancient village tourism destination.
