CAJ | 학술논문

以复杂网络结构的视角，运用社会网络分析法研究连锁健身企业网络的结构特征。通过对我国14家连锁健身企业及其所属440家门店的调研数据的分析，得出连锁健身企业网络是由内、外网络有机复合而成的复杂网络，呈现出“星网模式”的基本结构形式。在运用UCINET6软件测度并刻画其内部整体网络结构的基础上，按照连锁模式和区域将其划分为3种类型的网络。在连锁健身门店层面分别测度其对内和对外的个体结构特征，通过双因素方差分析得出“城市级别”和“连锁模式”2个因素变量是解释其结构特征差异的重要来源。
이복잡망락결구적시각，운용사회망락분석법연구련쇄건신기업망락적결구특정。통과대아국14가련쇄건신기업급기소속440가문점적조연수거적분석，득출련쇄건신기업망락시유내、외망락유궤복합이성적복잡망락，정현출“성망모식”적기본결구형식。재운용UCINET6연건측도병각화기내부정체망락결구적기출상，안조련쇄모식화구역장기화분위3충류형적망락。재련쇄건신문점층면분별측도기대내화대외적개체결구특정，통과쌍인소방차분석득출“성시급별”화“련쇄모식”2개인소변량시해석기결구특정차이적중요래원。
From complex network perspective, social network analysis was used to study the structural characteristics of the network in fitness chains. By analysis of the data from of 14 firm and its 440 stores,fitness chains network （FCN） is a complex network composed of internal network and external network, showing the basic structure of the satellite network mode. Using UCINET. 6 software portrayed and measured the overall internal network, three types of network was divided on the basis of chain-type and city-level. To deeply analyze the structural characteristics and the source of the differences, the structural characteristics of in ternal and external networks from the chain store level were measured. Two-way ANOVA was used and found city-level and chain-type were the important factors that explained the variance of these structural characteristics.