CAJ | 학술논문

在技术接受模型（TAM）基础上引入农产品年均收入作为调节变量，构建农户信息技术接受模型，通过收集广东省德庆县193个柑桔农户的调查数据，实证分析农户对农业信息技术的使用意向及其影响因素，旨在破解农业信息技术推广难等问题。研究发现：农户对农业信息技术的使用意向偏低，使用偏好具有差异性；农产品年均收入作为调节变量通过检验，并和教育程度成为影响农业信息技术使用意向的最大因素。
재기술접수모형（TAM）기출상인입농산품년균수입작위조절변량，구건농호신식기술접수모형，통과수집광동성덕경현193개감길농호적조사수거，실증분석농호대농업신식기술적사용의향급기영향인소，지재파해농업신식기술추엄난등문제。연구발현：농호대농업신식기술적사용의향편저，사용편호구유차이성；농산품년균수입작위조절변량통과검험，병화교육정도성위영향농업신식기술사용의향적최대인소。
On the basis of technonlgy accpetance model, annual average income of agricultural products as an adjusting variable is introduced, farmer information technology acceptance model is constructed. Then, in order to solve the problems of extension of agricultural information technologies, farmers＇ usage intention and influencing factors on agricultural information technologies are taken to make empirical a- nalysis by collecting survey data of 193 citrus farmers from Deqing country in Guangdong province. Re- search shows that the usage rate of agricultural information technologies is rather low and the farmers＇ u- sing preferences on 3 agricultural information technologies are different; Moreover, the adjusting variable is passed by test and annual average income of agricultural products and education level are the most in- fluencing factors.