CAJ | 학술논문

近年来,电视节目低俗化颇受诟病。对电视节目低俗化现象作深入考察,可以发现：市场化、商业化才是其真正的幕后推手;而在娱乐化的内在逻辑的考察中,又可以发现,娱乐化的文化实质是媚俗,当代中国传媒的后现代化则在进一步颠覆了社会价值、消解社会意义的同时,也使得传媒自身迷失于无意义的低俗与琐屑;市场化、娱乐化与后现代化及其困境的考察为治理电视节目低俗化现象指引了更为本根性的文化方向与实践思路。
근년래,전시절목저속화파수후병。대전시절목저속화현상작심입고찰,가이발현：시장화、상업화재시기진정적막후추수;이재오악화적내재라집적고찰중,우가이발현,오악화적문화실질시미속,당대중국전매적후현대화칙재진일보전복료사회개치、소해사회의의적동시,야사득전매자신미실우무의의적저속여쇄설;시장화、오악화여후현대화급기곤경적고찰위치리전시절목저속화현상지인료경위본근성적문화방향여실천사로。
The vulgarization of TV program has been denounced in recent years. Reviewing thoroughly into the phenomena of vulgarization of TV program and we could find out that the genuine arch-criminal is marketization and commercialization. And when we reviewing the internal logic of entertainment, we could find out that the culture essential of entertainment lies in secularization. The post-modernization of contemporary mass media of China overthrows our social value and clears up our social content,and also, it has made the mass media itself mazed into a state of vulgarization and trifling. It’s obvious that we can find the culture orientation and practical approach of administrate the phenomenon of the vulgarization of TV program by reviewing the dilemma of marketization, entertainment and post-modernization.