CAJ | 학술논문

本文基于对全球最大的专业市场——义乌＂中国小商品城＂市场经营户、客商及相关主体所作的万余份问卷调查,对双边市场中交易配比、外部性和代理人数量关系的理论进行了经验分析。结果表明,采购商数量的增加会促使其提高采购规模和降低采购频率,且显著地与经营户的年均销售额、销售倍增数正相关;电子商务平台的应用减少了进入实体市场采购的客商比重,买卖双方之间具有较为显著的交叉正外部性和群内负外部性。同时,本研究结果还显示表征市场特征的产品质量、经营环境、电子商务、物流配送等变量与市场外部性强度呈正相关关系,专业市场本身品牌的塑造和经营户自属品牌的建设对于增强买卖双方进入中间交易平台具有较强的正效应。
본문기우대전구최대적전업시장——의오＂중국소상품성＂시장경영호、객상급상관주체소작적만여빈문권조사,대쌍변시장중교역배비、외부성화대리인수량관계적이론진행료경험분석。결과표명,채구상수량적증가회촉사기제고채구규모화강저채구빈솔,차현저지여경영호적년균소수액、소수배증수정상관;전자상무평태적응용감소료진입실체시장채구적객상비중,매매쌍방지간구유교위현저적교차정외부성화군내부외부성。동시,본연구결과환현시표정시장특정적산품질량、경영배경、전자상무、물류배송등변량여시장외부성강도정정상관관계,전업시장본신품패적소조화경영호자속품패적건설대우증강매매쌍방진입중간교역평태구유교강적정효응。
Specialized market can be seen as a kind of special two-sided market.This paper empirically investigates the relationship between matching of transaction,externality and number of agents in two-sided market,based on ten thousands of questionnaires of dealers,buyers and others in the China Commodity City in Yiwu,which is the biggest specialized market in world.The findings includes that increase in number of buyers will provide them with incentive to expand volume of purchasing and reduce the frequency,and is significantly positive with seller’s annual sales turnover and growth of sales,and the usage of electronic commerce will decrease the percentage of buyers entering the specialized market,and finally there exist positive externality cross groups and negative externality within groups in two-sided market.Meanwhile,the empirical results suggest that specialized market’s characteristics,such as quality of products,business environment,e-commerce,logistics service,are mostly positive with market’s externality,and brand building of specialized market and sellers can also be the strong force leading the buyers entering the market.