科技进步与对策
科技進步與對策
과기진보여대책
Science & Technology Progress and Policy
2013年
7期
72~77
,共null页
生态系统 产业集群品牌 嵌入品牌 协同演化 微观竞合机制
生態繫統 產業集群品牌 嵌入品牌 協同縯化 微觀競閤機製
생태계통 산업집군품패 감입품패 협동연화 미관경합궤제
Ecological System; Industry Cluster Brand; Embedded Brand ;Co-evolution; Micro Competition Mechanism
产业集群品牌是一个典型的复杂适应性生态系统。首先界定了产业集群品牌生态系统的内涵，从微观角度，依据对嵌入品牌的直接作用程度，将系统划分为4个层次，即微系统、中系统、外系统、宏系统；阐述了产业集群品牌与嵌入品牌生态系统的CAS特征与机制；系统研究了产业集群品牌生态系统的微观竞合机制，揭示了产业集群品牌与嵌入品牌协同进化机理。
產業集群品牌是一箇典型的複雜適應性生態繫統。首先界定瞭產業集群品牌生態繫統的內涵，從微觀角度，依據對嵌入品牌的直接作用程度，將繫統劃分為4箇層次，即微繫統、中繫統、外繫統、宏繫統；闡述瞭產業集群品牌與嵌入品牌生態繫統的CAS特徵與機製；繫統研究瞭產業集群品牌生態繫統的微觀競閤機製，揭示瞭產業集群品牌與嵌入品牌協同進化機理。
산업집군품패시일개전형적복잡괄응성생태계통。수선계정료산업집군품패생태계통적내함，종미관각도，의거대감입품패적직접작용정도，장계통화분위4개층차，즉미계통、중계통、외계통、굉계통；천술료산업집군품패여감입품패생태계통적CAS특정여궤제；계통연구료산업집군품패생태계통적미관경합궤제，게시료산업집군품패여감입품패협동진화궤리。
Industry Cluster Brand is a typical complex adaptive ecological system. First, defined the connotation of the Industry Cluster Brand ecological system, and from microcosmic angle, divided it into four levels： Microsystem, Mesosystern, Exosystem and Macrosystem on the basis of direct effect degree on the Embedded Brand for the first time. Expounded the CAS characteristics and mechanism between Industrial Cluster Brand ecological system and Embedded Brand ecological system. In the same time, systematically studied micro competition mechanism inner the Industry Cluster ecological system, Based on this concept, revealed the co-evolution mechanism between Industrial Cluster Brand and Embedded Brand.
