CAJ | 학술논문

要发挥激励的最大效能，传媒业需要物质与精神激励并重原则，灵活把握原则，根据传媒单位的实际情况，驾轻就熟地运用目标激励法、竞争法、奖惩法、薪酬激励法、培训激励法与自我激励法。建设好科学合理的激励机制，需要研讨有效的激励系统，采取晋升、技术激励、组织文化与精神激励等多重激励措施，严格推行绩效考核，突出“能力本位”的激励特色，努力践行岗薪制，让技能与报酬有机地结合起来，最终达到能力提升的激励宗旨。
요발휘격려적최대효능，전매업수요물질여정신격려병중원칙，령활파악원칙，근거전매단위적실제정황，가경취숙지운용목표격려법、경쟁법、장징법、신수격려법、배훈격려법여자아격려법。건설호과학합리적격려궤제，수요연토유효적격려계통，채취진승、기술격려、조직문화여정신격려등다중격려조시，엄격추행적효고핵，돌출“능력본위”적격려특색，노력천행강신제，양기능여보수유궤지결합기래，최종체도능력제승적격려종지。
To exert maximum performance of incentive mechanism, we should take into account both material and spiritual principles of motivation to the media industry, flexibly grasp the principle in line with the reality of the media unit, adeptly apply the principles of objective incentives, competi- tion, reward and punishment, payment incentives, training excitation method and self-encouragement. To build a scientific and reasonable incentive mechanism, we need to explore an effectively incentive system including multiple incentives in promotion, technique, organizational culture and spiritual reward. Besides, we need to strictly implement performance appraisal, highlight the capabilities based on incentive characteristics, and strive to carry out the salary system for specific position to organically combine skills and payment, so as to ultimately enhance the incentive purpose.