CAJ | 학술논문

通过对沃尔玛公司、香港利丰集团、京东商城、苏宁易购的案例分析，揭示了信息技术提升传统流通业效率的三大路径，即通过信息技术促进供应链整合而提升传统线下流通企业的效率；通过构建管理信息系统提高物流速度而提升线上流通企业的效率；通过信息技术快速实现线上流通与线下流通的融合而提升混合经营流通企业的效率。
통과대옥이마공사、향항리봉집단、경동상성、소저역구적안례분석，게시료신식기술제승전통류통업효솔적삼대로경，즉통과신식기술촉진공응련정합이제승전통선하류통기업적효솔；통과구건관리신식계통제고물류속도이제승선상류통기업적효솔；통과신식기술쾌속실현선상류통여선하류통적융합이제승혼합경영류통기업적효솔。
The case analysis of Wal-Mart, Li ＆ Fung Group, Jingdong Mall, and Suning. corn reveals three paths for infor- mation technology to promote the efficiency of distribution industry： firstly, to promote the integration of supply chain through in- formation technology to enhance the efficiency of traditional offline distribution industry; secondly, to improve the speed of logis- tics by constructing the management information system to enhance the efficiency of online distribution enterprises; thirdly, to better achieve the integration of online distribution and offline distribution collaborative development through information technolo- gy to enhance the efficiency of distribution enterprises operating online and offline.