CAJ | 학술논문

目前市场上出现的各种恶意欺诈和恶意拖欠等行为,使许多渠道商的生存举步维艰,渠道成员间的信用缺失严重制约了企业的长远发展和持久生命力。通过研究发现,在合作伙伴赊销的情况下,渠道成员一方面可以通过信用界定、资信评估的方法规避风险、减少坏账并加快账款的回收,另一方面应用现今各种信用风险管理工具也可有效降低渠道信用风险。
목전시장상출현적각충악의기사화악의타흠등행위,사허다거도상적생존거보유간,거도성원간적신용결실엄중제약료기업적장원발전화지구생명력。통과연구발현,재합작화반사소적정황하,거도성원일방면가이통과신용계정、자신평고적방법규피풍험、감소배장병가쾌장관적회수,령일방면응용현금각충신용풍험관리공구야가유효강저거도신용풍험。
At present,many sorts of malicious fraud and default behaviors appear in the market,leading to many marketing channel members＇ survival difficulties.Lacking of credit among marketing channel members has seriously restricted the long-term development and the lasting vitality of enterprises.In view of this phenomenon,this paper found through the study,in the case of partner selling on account,marketing channel members can avoid risks,reduce bad debts and accelerate the recovery of accounts receivables by defining the credit as an evaluation,and on the other hand,applying modern credit risk management tools can reduce the channel credit risks effectively.