CAJ | 학술논문

近年来．广西医药销售企业规模和利润持续增长的同时增速在下降。其主要影响因素有：销售点分布不合理、市场管理不规范、创新研发能力不足、基础人才缺乏、营销模式落后等。要把握医药销售行业发展的趋势，从观念更新、抓住新医改带来的机遇、加强行业管理、扶持自主品牌、推进国际化进程、开拓市场、调整营销企业布局、加大人才培养等方面入手，提高广西医药销售企业的核心竞争力。
근년래．엄서의약소수기업규모화리윤지속증장적동시증속재하강。기주요영향인소유：소수점분포불합리、시장관리불규범、창신연발능력불족、기출인재결핍、영소모식락후등。요파악의약소수행업발전적추세，종관념경신、조주신의개대래적궤우、가강행업관리、부지자주품패、추진국제화진정、개탁시장、조정영소기업포국、가대인재배양등방면입수，제고엄서의약소수기업적핵심경쟁력。
In recent years, the scale and profit of pharmaceutical enterprises have been increased continuously but the development speed is declining. The main problems that cause such phenomena are： unreasonable distribution of sales, market management is not standard, innovation and development ability is enough, talents deficient, marketing model fails behind, etc.. Therefore, it is necessary to grasp the developing tendency of pharmaceutical sales industry and update the mind, catch the opportunity of new medical reform and enhance the industry management, support self-depended brands and to make these brand be internationalized to explore oversea market, and adjust pharmaceutical enterprises distribution and strengthen talents cultivation in order to promote the core competition of Guangxi pharmaceutical enterprises.