国际新闻界
國際新聞界
국제신문계
Journal of International Communication
2013年
4期
129~139
,共null页
民营报业 自主发行模式 经营策略
民營報業 自主髮行模式 經營策略
민영보업 자주발행모식 경영책략
private newspaper, self-circulation model, operational strategy
20世纪二三十年代民营报业发行经营受到诸多制约因素的影响，行业环境并没有多大改善。但《申报》、《新闻报》等民营大报加大了自主发行力度，不断借鉴西方报纸发行理念的同时，结合本土报业实际，逐步形成了一套卓有成效的自主发行模式及其经营策略。
20世紀二三十年代民營報業髮行經營受到諸多製約因素的影響，行業環境併沒有多大改善。但《申報》、《新聞報》等民營大報加大瞭自主髮行力度，不斷藉鑒西方報紙髮行理唸的同時，結閤本土報業實際，逐步形成瞭一套卓有成效的自主髮行模式及其經營策略。
20세기이삼십년대민영보업발행경영수도제다제약인소적영향，행업배경병몰유다대개선。단《신보》、《신문보》등민영대보가대료자주발행력도，불단차감서방보지발행이념적동시，결합본토보업실제，축보형성료일투탁유성효적자주발행모식급기경영책략。
Restricted by many factors, circulation of Chinese private newspapers hasn＇t been improved radically between 1920s and 1930s. However, drawing lessons from western countries and basing on China＇s realities, some private newspapers such as Shen Pao and Sinwen Pao enhanced their self-circulation, and gradually form characteristic self-circulation models and operational strategies of their own.
