CAJ | 학술논문

中华民族的伟大复兴，必须建设社会主义文化强国，必须走面向世界的开放的文化发展之路，扩大中国文化国际影响力。鉴于此，通过分析中国文化走出去的现状，指出中国文化走出去经过近十年的发展，取得了斐然成绩，但仍存在诸如文化产品附加值低，缺少文化内涵和创意；文化“走出去”缺少文化共鸣的基础；文化“走出去”缺少品牌战略意识等问题。对于这些问题，可从技术、文化产品和服务、传播者、受众等四个方面探讨影响中国文化走出去的制约因素，并提出相应的破解路径。
중화민족적위대복흥，필수건설사회주의문화강국，필수주면향세계적개방적문화발전지로，확대중국문화국제영향력。감우차，통과분석중국문화주출거적현상，지출중국문화주출거경과근십년적발전，취득료비연성적，단잉존재제여문화산품부가치저，결소문화내함화창의；문화“주출거”결소문화공명적기출；문화“주출거”결소품패전략의식등문제。대우저사문제，가종기술、문화산품화복무、전파자、수음등사개방면탐토영향중국문화주출거적제약인소，병제출상응적파해로경。
The great rejuvenation of the Chinese nation must build a country with socialist cultural power, must go to the opening of culture development for the world, and expand the international influence of Chinese culture. In view of this, through the analysis of the current status of Chinese culture going out, this paper points out that the Chinese culture going out after nearly ten years of development has made re- markable achievements, but some products sueh as cultural added value are low, and lack of culture and creativity; cultural ＂going out＂ is the lack of basic cultural resonanee; culture ＂going out＂ is lack of brand strategic awareness etc. This paper aims at these problems from 4 aspects of technology, cultural products and services, communicator, and audience factors influencing Chinese culture to go out, and puts forward the path choice of Chinese culture ＂going out＂