CAJ | 학술논문

文章从尝试探索、相互磨合、全面合作三个阶段阐述了外资进入中国会展业发展的历程，对外资进入中国会展业采取的信息渗透、资本渗透、企业渗透和项目渗透四种模式进行了具体研究，提出外资进入中国会展市场将由目前风起云涌的参股经营合作办展、成立合资公司与会展项目并购向大规模的品牌会展移植中国市场，成立外资独资公司与会展企业并购趋势转变。
문장종상시탐색、상호마합、전면합작삼개계단천술료외자진입중국회전업발전적역정，대외자진입중국회전업채취적신식삼투、자본삼투、기업삼투화항목삼투사충모식진행료구체연구，제출외자진입중국회전시장장유목전풍기운용적삼고경영합작판전、성립합자공사여회전항목병구향대규모적품패회전이식중국시장，성립외자독자공사여회전기업병구추세전변。
From a historical perspective, the paper describes the three-stage development process of foreign capital coming into Chinese MICE market, which includes attempt, adaptation, and cooperation of foreign capital. Then the paper studies such four main modes of foreign capital as information penetration, capital penetration, terprise penetration and project penetration. And the paper analyzes the strength and weakness of those modes with specific cases, and predicts the trend of foreign capital entering into Chinese MICE market.