CAJ | 학술논문

本文构建了一个理论模型,讨论了票务二级市场触发的条件,同时分析了影响二级市场规模和消费者福利的因素。通过引入二级市场卖票成本的假设,模型内生地形成了排队的一般消费者、票贩子、直接去二级市场购票的高端消费者等群体。我们发现,一级市场是否存在价格和售票量限制,是二级市场产生的重要条件。高端消费者存在的必要条件是：平均保留效用和卖票成本的比值较大,而一级市场的价格限制较小。我们还通过数值模拟发现,消费者对票的平均效用越高,票务二级市场规模越大;卖票成本和售量限制越大,票务二级市场规模越小。售量限制越大,对消费者越有利,二级市场卖票成本越高,票务的价格限制越大,对消费者越不利。
본문구건료일개이론모형,토론료표무이급시장촉발적조건,동시분석료영향이급시장규모화소비자복리적인소。통과인입이급시장매표성본적가설,모형내생지형성료배대적일반소비자、표판자、직접거이급시장구표적고단소비자등군체。아문발현,일급시장시부존재개격화수표량한제,시이급시장산생적중요조건。고단소비자존재적필요조건시：평균보류효용화매표성본적비치교대,이일급시장적개격한제교소。아문환통과수치모의발현,소비자대표적평균효용월고,표무이급시장규모월대;매표성본화수량한제월대,표무이급시장규모월소。수량한제월대,대소비자월유리,이급시장매표성본월고,표무적개격한제월대,대소비자월불리。
We established a model to explain when resale market for ordinary tickets exists, and also discussed the influencing factors of resale market size and consumer wel- fare. By introducing the cost of reselling in the secondary market, consumers are endoge- nously divided into various categories, including general buyers, scalpers and high-type buyers. We find that capacity limit and price cap for sellers in the primary market are key conditions that resale market could exist. Conditions when high-type buyers enter the market is that average valuation over average reselling cost is relative high and the price cap in the primary market is relative low. What＇s more, our simulation results show that size of resale market is increasing with buyer average valuation and decreasing with higher selling cost or capacity limit. Consumer welfare is increasing with buyer average valuation and capacity limit, but decreasing with average selling cost and price cap.