CAJ | 학술논문

文章阐述了海洋旅游的综合性、神秘性、季节性、地域性、多样性、参与性等基本特征和旅游目的地的内涵。讨论了中国海洋旅游初具规模的现状以及存在的海洋旅游的开发力度与深度不够、层次不高、项目单调、旅游品地域性和独特性欠缺等问题。从发展城市型旅游目的地、强化综合竞争力的核心战略、以人为本的科学发展观以及全面协调可持续性和统筹兼顾的角度，详细论述了打造我国海洋旅游目的地的意义和实现方法。以深圳为例，探索并给出了加大宣传力度、打造旅游产品、策划软性活动的基本策略以及城市、行业、专业营销层面的行为措施。
문장천술료해양여유적종합성、신비성、계절성、지역성、다양성、삼여성등기본특정화여유목적지적내함。토론료중국해양여유초구규모적현상이급존재적해양여유적개발력도여심도불구、층차불고、항목단조、여유품지역성화독특성흠결등문제。종발전성시형여유목적지、강화종합경쟁력적핵심전략、이인위본적과학발전관이급전면협조가지속성화통주겸고적각도，상세논술료타조아국해양여유목적지적의의화실현방법。이심수위례，탐색병급출료가대선전력도、타조여유산품、책화연성활동적기본책략이급성시、행업、전업영소층면적행위조시。
This paper briefly introduced the fundamental features of the marine tourism, such as comprehensiveness, mystery, seasonal feature, regional feature, variety, participation, etc, and the implication brought by the tourism destination. It involved the abtmdance of marine tourism resources and current situation of the coastal cities, which has already have a fledgling development in terms of marine tourism. Some of the problems, such as the fact that the development is not strong and deep enough, low level, consumers don＇t have enough choice in terms of the tourism product and lack of regional and unique tourism product. From the scientific outlook of forming a city-based tourism destination and the core strategy of intensifying the overall competitiveness, coordinating the sustainability and overall planning, this paper has elaborated on the significance and approach of making the marine tourism destination of China. Shenzhen is being used as an instance here. It offered some of the basic strategies, such as strengthen the propaganda, better the tourism product, using the smart program as well as some measures from the perspectives of city, industry and specialized marketing.