改革与战略
改革與戰略
개혁여전략
Reformation & Strategy
2013年
5期
106~110
,共null页
利润池理论 物联网产业链 利润池拼图 战略实施对策
利潤池理論 物聯網產業鏈 利潤池拼圖 戰略實施對策
리윤지이론 물련망산업련 리윤지병도 전략실시대책
the profit pool theory; content networking industry chain; the profit pool puzzles; strategy implementationcountermeasures
利润池理论作为一种产业战略分析工具，通过构建产业利润池拼图和产业利润结构模型，开创新的战略分析视角，改变物联网产业既有的以营业收入高低评判企业优劣的规则。文章首先对利润池理论进行梳理和归纳，从产业和企业层面分析了我国物联网产业利润池战略形成机理，指出了我国物联网产业存在的突出优势和缺点，并指出我国物联网产业利润池战略实施对策。
利潤池理論作為一種產業戰略分析工具，通過構建產業利潤池拼圖和產業利潤結構模型，開創新的戰略分析視角，改變物聯網產業既有的以營業收入高低評判企業優劣的規則。文章首先對利潤池理論進行梳理和歸納，從產業和企業層麵分析瞭我國物聯網產業利潤池戰略形成機理，指齣瞭我國物聯網產業存在的突齣優勢和缺點，併指齣我國物聯網產業利潤池戰略實施對策。
리윤지이론작위일충산업전략분석공구，통과구건산업리윤지병도화산업리윤결구모형，개창신적전략분석시각，개변물련망산업기유적이영업수입고저평판기업우렬적규칙。문장수선대리윤지이론진행소리화귀납，종산업화기업층면분석료아국물련망산업리윤지전략형성궤리，지출료아국물련망산업존재적돌출우세화결점，병지출아국물련망산업리윤지전략실시대책。
The profit pool theory, as a kind of industrial tools of strategic analysis, it builds the industry profit pool puzzles and industrial profit structure and then starts a new strategic analysis giving a new angle of view, changing the industry＇s rules of evaluation enterprise quality through business income level. At first, the paper analyzes and inducts the profit pool theory, and then illustrate formation mechanism of our industry of internet of things＇ profit pool strategy from the industry and enterprise level, and points out that the internet of things industry＇s prominent advantages and shortcomings, and give some suggestions.
