CAJ | 학술논문

目的：20世纪80年代以来，随着中国竞技体育硬实力的不断增强，通过加强软实力建设进一步提升中国竞技体育国际地位和声望已成为迫在眉睫的战略任务。研究试图对竞技体育软实力概念和价值进行理论阐释，并提出加强我国竞技体育软实力的策略与建议。方法：研究主要运用定性化研究设计，运用访谈、文献和其他数据等资料搜集方法和主题分析等资料分析方法。结果：研究对竞技体育软实力基本内涵和加强中国竞技体育软实力建设的意义价值进行了理论阐释，提出了加强中国竞技体育软实力建设的思路和举措。结论：竞技体育软实力是相对于资源、经济、科技等硬实力的无形要素，是通过对其他国家、地区或组织的影响、吸引和同化而非强制或利诱来实现自身竞技体育发展目标的能力；硬实力是基础，而软实力是竞技体育硬实力发展的前提并影响着竞技体育硬实力效能的发挥；加强软实力建设对于提升中国竞技体育整体实力、国际影响力和建设体育强国等有着重要的现实意义；以发展理念、组织管理、文化建设等维度为切入点和突破口，是提升中国竞技体育软实力的有效途径。
목적：20세기80년대이래，수착중국경기체육경실력적불단증강，통과가강연실력건설진일보제승중국경기체육국제지위화성망이성위박재미첩적전략임무。연구시도대경기체육연실력개념화개치진행이론천석，병제출가강아국경기체육연실력적책략여건의。방법：연구주요운용정성화연구설계，운용방담、문헌화기타수거등자료수집방법화주제분석등자료분석방법。결과：연구대경기체육연실력기본내함화가강중국경기체육연실력건설적의의개치진행료이론천석，제출료가강중국경기체육연실력건설적사로화거조。결론：경기체육연실력시상대우자원、경제、과기등경실력적무형요소，시통과대기타국가、지구혹조직적영향、흡인화동화이비강제혹리유래실현자신경기체육발전목표적능력；경실력시기출，이연실력시경기체육경실력발전적전제병영향착경기체육경실력효능적발휘；가강연실력건설대우제승중국경기체육정체실력、국제영향력화건설체육강국등유착중요적현실의의；이발전이념、조직관리、문화건설등유도위절입점화돌파구，시제승중국경기체육연실력적유효도경。
Objective： With the improvement of hard power of Chinese competitive sports, it has been a critical strategic mission to promote the international status and reputation of Chinese competitive sports by soft power con- struction since 1980. Methods： This paper elaborates the concept and value of soft power, and proposes strategies and suggestion to enhance it. The paper mainly adopts the methods of qualitative design, interview, document, other data and theme analysis. Results： The connotation meaning of competitive sports soft power （CSSP） and the significance to strengthen it has been thoroughly discussed, the ideas and approaches to enhance it has also been presented. Conclusion： It is found out that CSSP is an invisible factor compare with hard power of competitive sports, such as resource, economy, and technology. It is the ability to develop competitive sports by influencing, attracting or assimilating other country, district, institution rather than coercion and bribery. Hard power is the basis of competitive sports, but CSSP is the premise of hard power and it greatly affects the effect of hard power. It is realistically essential to improve the overall strength of China competitive sports and its global impact with CSSP. The effective ways to improve CSSP are concept development, organizational management, cultural con- struction and other dimensions as the starting and breakthrough point.