管理学报
管理學報
관이학보
Chinese JOurnal of Management
2013年
6期
882~889
,共null页
B2C网站导航 形式概念分析 概念格
B2C網站導航 形式概唸分析 概唸格
B2C망참도항 형식개념분석 개념격
B2C website navigation; formal concept analysis; concept lattice
以产品数据库为输入,提取产品属性并进行概念换算转化,再通过FCA得到其聚类的概念格,然后结合产品的概念格和用户对产品属性的要求,提出了B2C网站导航的实现步骤。以开源商城系统ECShop数据库为例对该方法进行详细描述。实验结果证实该导航方法能很好地引导用户寻找目标产品。
以產品數據庫為輸入,提取產品屬性併進行概唸換算轉化,再通過FCA得到其聚類的概唸格,然後結閤產品的概唸格和用戶對產品屬性的要求,提齣瞭B2C網站導航的實現步驟。以開源商城繫統ECShop數據庫為例對該方法進行詳細描述。實驗結果證實該導航方法能很好地引導用戶尋找目標產品。
이산품수거고위수입,제취산품속성병진행개념환산전화,재통과FCA득도기취류적개념격,연후결합산품적개념격화용호대산품속성적요구,제출료B2C망참도항적실현보취。이개원상성계통ECShop수거고위례대해방법진행상세묘술。실험결과증실해도항방법능흔호지인도용호심조목표산품。
In this research product database is initial input, and it derives product attributes clus- tering concept lattice through the formal concept analysis by extracting the product attribute informa- tion and making the concept oI conversion. Then it picks up the implementation process of B2C site navigation by combining the product concept lattice and the user~ demand on products. In experimen- tal part, it describes the process of navigation in detail through the method researched above using the EC-Shop B2C mail system. The results show that this method can guide the user to find the target product well.