CAJ | 학술논문

以安康市环城乡村旅游为研究对象，采用问卷调查和实地访谈为主要方法收集数据，采用EXCEL和SPSSl5软件对数据进行统计分析。从消费者视角，分析安康市环城乡村旅游发展水平，认为整体发展水平还较低，旅游消费者的购后感知与重游意愿评价不高。最后针对性地提出了提升品质和水平的对策建议，对研究欠发达地区及旅游后发区中心城市周围乡村旅游的发展有一定的借鉴意义。
이안강시배성향촌여유위연구대상，채용문권조사화실지방담위주요방법수집수거，채용EXCEL화SPSSl5연건대수거진행통계분석。종소비자시각，분석안강시배성향촌여유발전수평，인위정체발전수평환교저，여유소비자적구후감지여중유의원평개불고。최후침대성지제출료제승품질화수평적대책건의，대연구흠발체지구급여유후발구중심성시주위향촌여유적발전유일정적차감의의。
With questionnaire and on-the-spot interview as the main methods of collecting data, which is analyzed through EXCEL and SPSS15 software, this essay focuses on the around-the-city rural tourism in Ankang City, and analyzes the tourism development level of Ankang from consumers＇ angle of view, concluding that the overall development level is low, and tourism consumers＇ post- purchase perception and revisit intention evaluation is not high. Finally the study puts forward some measures for improving service quality and level, which can be used for reference for studying the development of rural tourism of underdeveloped areas and the undeveloped core tourism cities.