CAJ | 학술논문

企业竞争优势的来源与保持一直是战略管理各流派争论的焦点。对这一问题的解释，不同战略流派采用了不同的战略思维模式。在众多战略管理理论流派争鸣的背景下，本文利用结构方程模型方法，就企业无形资源对竞争优势的影响进行实证分析。研究结果表明，企业内部无形资源由个人拥有的无形资源和组织拥有的无形资源两大类构成。其中．企业组织内部的企业家人力资源、关键岗位人力资源以及企业组织拥有的文化类资源、知识类资源、关系类资源、声誉类资源等无形资源．与企业竞争优势之间均存在显著正相关关系；企业组织内部的企业家人力资源和关键岗位人力资源与组织拥有的文化类资源、知识类资源、关系类资源、声誉类资源等无形资源之间存在明显的正相关关系。这些由员工个人和企业组织拥有的无形资源比有形资源更具战略特征和战略价值，如何更好地建设和管理企业内部无形资源，是关系企业竞争优势获得与保持的重要战略问题。
기업경쟁우세적래원여보지일직시전략관리각류파쟁론적초점。대저일문제적해석，불동전략류파채용료불동적전략사유모식。재음다전략관리이론류파쟁명적배경하，본문이용결구방정모형방법，취기업무형자원대경쟁우세적영향진행실증분석。연구결과표명，기업내부무형자원유개인옹유적무형자원화조직옹유적무형자원량대류구성。기중．기업조직내부적기업가인력자원、관건강위인력자원이급기업조직옹유적문화류자원、지식류자원、관계류자원、성예류자원등무형자원．여기업경쟁우세지간균존재현저정상관관계；기업조직내부적기업가인력자원화관건강위인력자원여조직옹유적문화류자원、지식류자원、관계류자원、성예류자원등무형자원지간존재명현적정상관관계。저사유원공개인화기업조직옹유적무형자원비유형자원경구전략특정화전략개치，여하경호지건설화관리기업내부무형자원，시관계기업경쟁우세획득여보지적중요전략문제。
The source and maintenance of enterprise＇s competitive advantage is always the focus of arguments among different schools of strategic management. Different schools adopt different strategic thinking patterns to explain this problem. Based on the debate, an empirical study of the impact of enterprise＇s intangible resources on its competitive advantages is carried out with the help of a structural equation model. It shows that enterprise＇ s intangible resources is composed of intangible resources owned by individuals and intangible resources owned by the organization. Human resources of entrepreneurs and key employees, and some intangible resources owned by the organizations, such as resources of culture, knowledge, relation and reputation are positively correlated to enterprise＇s competitive advantages; and human resources of entrepreneurs and key employees are positively correlated to such intangible resources owned by the organizations as resources of culture, knowledge, relation and reputation. These intangible resources owned by individuals and organization have more strategic characteristics and value. How to conserve and manage these intangible resources is the key for us to gain and maintain enterprise＇s competitive advantage.