CAJ | 학술논문

采用文献资料和案例分析等研究方法对体育明星崇拜变迁现象进行研究，研究以体育明星崇拜的历史流变特点、偶像崇拜的论争和体育明星崇拜异化的多层次符号解读为内容分析了体育明星崇拜的异化现象。认为：体育偶像崇拜的发生和流变，经历了一个由宗教驱动、人性驱动、政治驱动到商业文化消费逻辑驱动的历程。在这一过程中，凸显了个体、群体和社会对体育明星崇拜在心理上由神圣角色向商业化和世俗化发展，最终致使对人的异化和社会距离的不断拉大；宗教的光环逐渐褪色，人的形象已经取代了神的光辉，对体育偶像异化、抽象为国家机器、社会财产、特权以及扭曲的符号图像。
채용문헌자료화안례분석등연구방법대체육명성숭배변천현상진행연구，연구이체육명성숭배적역사류변특점、우상숭배적논쟁화체육명성숭배이화적다층차부호해독위내용분석료체육명성숭배적이화현상。인위：체육우상숭배적발생화류변，경력료일개유종교구동、인성구동、정치구동도상업문화소비라집구동적역정。재저일과정중，철현료개체、군체화사회대체육명성숭배재심리상유신골각색향상업화화세속화발전，최종치사대인적이화화사회거리적불단랍대；종교적광배축점퇴색，인적형상이경취대료신적광휘，대체육우상이화、추상위국가궤기、사회재산、특권이급뉴곡적부호도상。
This paper carried out rational reflective study of the evolution phenomenon of sports star worship based on documents, case analysis and speculative study. It analyzed the alienation phenomenon of sports star worship through interpretation of characteristics of sports star worship, controversies on idol worship and sports star worship alienation and come to the following conclusion： the occurrence and evolution of sports idol worship experienced the process of reli- gious drive, personal drive, political drive to logic drive of commercial culture consumption; in this process, the development of sports star worship by individuals, groups and society evolved psychologically from sacred role to commercial and secular trends, eventually causing the alienation of people and widening the social distance gap; the religious aura is fading gradually, the image of people has replaced the God＇s glory, and sports idols are alienated and abstracted into state machines, social wealth, privileges and distorted symbol images.