CAJ | 학술논문

本文在对江苏省消费者进行问卷调查的基础上,研究了消费者对食品制造业社会责任的认知水平及其影响因素。结果显示,绝大多数消费者对食品制造业社会责任问题比较关注,但对社会责任的认知水平有待提高;在食品制造业的各项社会责任内容中,消费者最为看重的是食品质量与安全责任,而对社会捐赠责任的认同度最低;消费者对食品制造业社会责任的关注程度以及年龄、受教育程度、职业、个人月收入、工作或学习所在地与其对食品制造业社会责任的认知水平显著正相关。为了引导消费者的社会责任消费行为,促进食品制造业履行社会责任,需要致力于提高消费者对社会责任的关注程度和认知水平。
본문재대강소성소비자진행문권조사적기출상,연구료소비자대식품제조업사회책임적인지수평급기영향인소。결과현시,절대다수소비자대식품제조업사회책임문제비교관주,단대사회책임적인지수평유대제고;재식품제조업적각항사회책임내용중,소비자최위간중적시식품질량여안전책임,이대사회연증책임적인동도최저;소비자대식품제조업사회책임적관주정도이급년령、수교육정도、직업、개인월수입、공작혹학습소재지여기대식품제조업사회책임적인지수평현저정상관。위료인도소비자적사회책임소비행위,촉진식품제조업리행사회책임,수요치력우제고소비자대사회책임적관주정도화인지수평。
The purpose of this study is to identify and examine consumer perceptions of corporate social responsibility （CSR） and factors influencing their perceptions in food industries according to the consumer survey conducted in Jiangsu Province. The re- suits show that an overwhelming majority of consumers are concerned about CSR issues in food industries, but awareness level of CSR among consumers is still low. In many different aspects of CSR in food industries, food quality and food safety are issues re- ceiving more concern and attention from consumers than the others, while donation have the lowest level of perceptions. The degree of concern over CSR of food industries, age, education level, occupation, personal income as well as place of work or study are sig- nificantly and positively related to the level of consumer awareness. In order to guide the consumers and facilitate industries in com- plying with their CSR obligations, government should make an effort to raise the level of consumer awareness of CSR.