CAJ | 학술논문

运用联合国粮农组织和联合国商品贸易统计数据库数据，测算欧盟市场苹果的进口需求价格弹性和交叉价格弹性，并比较分析中国苹果与主要竞争国苹果在欧盟市场的价格竞争力。结果表明，相对欧盟内部市场苹果而言，中国苹果在欧盟市场上的竞争力不足；相对美国、智利、俄罗斯苹果，中国苹果在欧盟市场上具有比较优势。提高中国苹果出口欧盟的竞争力，除可以通过降低价格来获得竞争优势外，还要采取的措施：完善应对欧盟贸易壁垒的机制；加强检验检疫部门对苹果质量的监督；加强对苹果生产源头的监管；提高中国苹果的科技含量和绿色竞争力。
운용연합국량농조직화연합국상품무역통계수거고수거，측산구맹시장평과적진구수구개격탄성화교차개격탄성，병비교분석중국평과여주요경쟁국평과재구맹시장적개격경쟁력。결과표명，상대구맹내부시장평과이언，중국평과재구맹시장상적경쟁력불족；상대미국、지리、아라사평과，중국평과재구맹시장상구유비교우세。제고중국평과출구구맹적경쟁력，제가이통과강저개격래획득경쟁우세외，환요채취적조시：완선응대구맹무역벽루적궤제；가강검험검역부문대평과질량적감독；가강대평과생산원두적감관；제고중국평과적과기함량화록색경쟁력。
This paper estimates the price elasticity and cross-price elasticity of demand for imports of China apple in the EU market by using trade data（2000-2011 UNCOMTRADE and FAO）.Compare and analyze China and the main competitive countries ＇s apple price of competitiveness in the EU market.The results show that,relative to the EU internal market,China apple has the lack of competitiveness in the EU market.However,compared to the apple which import from The United States,Chile and Russia,China apple has comparative advantage.Therefore,China can through adjusting price and improving quality to improve the domestic apple＇s export competitiveness in the EU market.In addition,China should improve the mechanism to deal with the EU trade barriers,strengthen the supervision of quarantine department and production source on the quality of apple,and improve the technological content of China apple and green competitiveness.