工业技术经济
工業技術經濟
공업기술경제
Industrial Technology & Economy
2013年
5期
3~9
,共null页
网络营销 物流供求博弈 多属性决策 物流组合模型
網絡營銷 物流供求博弈 多屬性決策 物流組閤模型
망락영소 물류공구박혁 다속성결책 물류조합모형
network marketing; supply and demand game of logistics; multi-attribute decision making; the model of logistic combination
当前我国网络营销中配套物流的决策主体主要是厂商,消费者并没有真正参与到网络营销的物流决策中,而其他领域的物流决策已经实现了市场调节机制的转型。本文通过建立网络营销物流组合模型,使网络营销中的消费者参与到物流组合的决策中,进而完善网络营销中配套物流的市场供求决策机制,为全社会运输结构的市场供求均衡补充新的科学决策依据。最后,本文运用该网络营销物流组合模型对现实物流活动进行实例分析,并揭示其在物流选择当中的实际效用。
噹前我國網絡營銷中配套物流的決策主體主要是廠商,消費者併沒有真正參與到網絡營銷的物流決策中,而其他領域的物流決策已經實現瞭市場調節機製的轉型。本文通過建立網絡營銷物流組閤模型,使網絡營銷中的消費者參與到物流組閤的決策中,進而完善網絡營銷中配套物流的市場供求決策機製,為全社會運輸結構的市場供求均衡補充新的科學決策依據。最後,本文運用該網絡營銷物流組閤模型對現實物流活動進行實例分析,併揭示其在物流選擇噹中的實際效用。
당전아국망락영소중배투물류적결책주체주요시엄상,소비자병몰유진정삼여도망락영소적물류결책중,이기타영역적물류결책이경실현료시장조절궤제적전형。본문통과건립망락영소물류조합모형,사망락영소중적소비자삼여도물류조합적결책중,진이완선망락영소중배투물류적시장공구결책궤제,위전사회운수결구적시장공구균형보충신적과학결책의거。최후,본문운용해망락영소물류조합모형대현실물류활동진행실례분석,병게시기재물류선택당중적실제효용。
Today in network marketing,the decision-making body of supporting logistics primary is the company.Consumers do not really participate in the decisions of network marketing＇s logistics.But in other areas,logistics decision-making has been the transformation of the market adjustment mechanism.By establishing network marketing and logistic combination model,consumer which in network marketing can participate in the decisions of logistic combination.Then it perfects the decision-making mechanism of market supply and demand and provides a new scientific decision-making for whole society in supply and demand balance of transportation structure.At last,we use the network marketing and logistic combination model to study for a reality logistics activities,so as to reveal its actual effectiveness in the choice of logistics.
