CAJ | 학술논문

近年来,新生创业者象征行为对于新创企业发展的作用日益成为创业研究者们的关注焦点。本文在对象征与象征行为的内涵进行分析的基础上,探讨了不同类型的新生创业者象征行为对新创企业发展的影响作用,以及新生创业者提高象征行为有效性的综合管理模式,最后提出了新生创业者象征行为的未来研究方向,期望对创业行为研究与新生创业者创业实践有所启示。
근년래,신생창업자상정행위대우신창기업발전적작용일익성위창업연구자문적관주초점。본문재대상정여상정행위적내함진행분석적기출상,탐토료불동류형적신생창업자상정행위대신창기업발전적영향작용,이급신생창업자제고상정행위유효성적종합관리모식,최후제출료신생창업자상정행위적미래연구방향,기망대창업행위연구여신생창업자창업실천유소계시。
ymbolic action is the behavior that actor performs to lead others＇ attention to the profound significance behind an object or action.Symbolic actions of nascent entrepreneur,including symbolic communication,symbolic discourse,symbolic institution management and symbolic performance of experience,were very significant for nascent organization to construct legitimacy quickly and acquire necessary resources.Based on action view,the symbolic information management provides a quick and effective way to acquire legitimacy for new venture from scratch.Nascent entrepreneur could enforce the positive effects on new venture＇s development by the way of stressing comparability with each other,active personality and appropriate skills.