CAJ | 학술논문

基于消费者行为理论，研究4种不同区域类型低碳消费行为模式和应当采取的引导策略。研究表明：关注区域具有低碳区域高碳消费的行为特征，引导策略应从思想教育和行为能力两方面进行；困难区域正经历由高碳向低碳消费行为模式的转变，引导策略应由政府引路、企业主导、消费者参与；挑战区域消费者低碳行为的不确定性，需要从政策、法律和社会风气方面引导；理想区域已走向低碳消费，要从低碳产品供给和低碳文化建设方面给予固化。
기우소비자행위이론，연구4충불동구역류형저탄소비행위모식화응당채취적인도책략。연구표명：관주구역구유저탄구역고탄소비적행위특정，인도책략응종사상교육화행위능력량방면진행；곤난구역정경력유고탄향저탄소비행위모식적전변，인도책략응유정부인로、기업주도、소비자삼여；도전구역소비자저탄행위적불학정성，수요종정책、법률화사회풍기방면인도；이상구역이주향저탄소비，요종저탄산품공급화저탄문화건설방면급여고화。
This paper, based on the consumer behavior theory, studies on the behavior patterns and guide strategies of low-carbon economic consumption in four different regional types. The result shows that interest region is a low carbon area with high-carbon consumption character, so the guide strategy should pay attention to thought education and behavior ability. The strategy in difficult region should let the government guide, let the enterprises lead and let the consumers participate, because it is a region chanfling form low-carbon consumption to low-carbon consumption behavior pattern. The low-carbon consume behavior in challenge region is uncertainty; it should be guided by policy, law and social morality. Now that the ideal region has already been low-carbon consuming, it should be strengthened by low-carbon product supply and low-carbon culture construction.