人口与发展
人口與髮展
인구여발전
Market & Demographic Analysis
2013年
2期
2~9
,共null页
新生代农民工 消费方式 身份认同 Logistic模型
新生代農民工 消費方式 身份認同 Logistic模型
신생대농민공 소비방식 신빈인동 Logistic모형
new-generation migrant workers; consumption patterns transformation; self-identity; Logistic Model
利用＂2010年上海市外来务工人员情况＂问卷调查数据,建立多分类因变量Lostic模型,从消费社会学角度,对新生代农民工消费方式转型与身份认同困境进行了实证研究。研究表明,新生代农民工在消费行为和身份认同上具有自我的、个体化特征;他们试图讲上海话、和上海人交朋友、模仿上海市民的消费方式,不断加强和建构对自身＂新上海人＂身份的认同;由于受到经济、社会因素的影响,他们的消费方式呈现农村与城市特征并存的＂二元化＂状态,这种情况抑制了他们对自身的新市民身份认同。提出了对策建议。
利用＂2010年上海市外來務工人員情況＂問捲調查數據,建立多分類因變量Lostic模型,從消費社會學角度,對新生代農民工消費方式轉型與身份認同睏境進行瞭實證研究。研究錶明,新生代農民工在消費行為和身份認同上具有自我的、箇體化特徵;他們試圖講上海話、和上海人交朋友、模倣上海市民的消費方式,不斷加彊和建構對自身＂新上海人＂身份的認同;由于受到經濟、社會因素的影響,他們的消費方式呈現農村與城市特徵併存的＂二元化＂狀態,這種情況抑製瞭他們對自身的新市民身份認同。提齣瞭對策建議。
이용＂2010년상해시외래무공인원정황＂문권조사수거,건립다분류인변량Lostic모형,종소비사회학각도,대신생대농민공소비방식전형여신빈인동곤경진행료실증연구。연구표명,신생대농민공재소비행위화신빈인동상구유자아적、개체화특정;타문시도강상해화、화상해인교붕우、모방상해시민적소비방식,불단가강화건구대자신＂신상해인＂신빈적인동;유우수도경제、사회인소적영향,타문적소비방식정현농촌여성시특정병존적＂이원화＂상태,저충정황억제료타문대자신적신시민신빈인동。제출료대책건의。
In this paper,we study the relationship between the new -generation migrant workers＇ consumption patterns transformation and self - identity dilemma from the perspective of consumption sociology, by establishing a Multinomial Logistic Model using the questionnaire data of ＂2010 Shanghai city migrant workers＂ provided by NBS Survey Office in Shanghai. The analysis result shows that the new - generation migrant workers has ego, individual characteristics in the consumer behavior and self- identity; and they continue to strengthen their own ＂new Shang- hainese＂ identity by trying to mimic the urban resident＇s consumption patterns; under the influ- ence of economic factors and social factors, their consumption patterns exhibit an urban - rural dual characteristic, which inhibits their own self - identity as a new Shanghainese. Finally, we put forward relevant suggestions to promote reconstruction of new - generation migrant workers＇ social status in the field of consumption.
