河南科技大学学报：社会科学版
河南科技大學學報：社會科學版
하남과기대학학보：사회과학판
Journal of Henan University of Science & Technology:Social science
2013年
3期
75~79
,共null页
广告语言 数量象似性 修辞效果
廣告語言 數量象似性 脩辭效果
엄고어언 수량상사성 수사효과
advertising language ; quantity iconicity ; rhetorical effect
数量象似性在广告语言中的修辞效果主要通过表达较复杂的概念意义或较简洁的概念意义取得。前者如冗言、重复、排比、委婉语、夸张、双关等,后者如简单句、祈使句,省略句等。创作者可遵循或违反该原则以达到特定的文体效果。
數量象似性在廣告語言中的脩辭效果主要通過錶達較複雜的概唸意義或較簡潔的概唸意義取得。前者如冗言、重複、排比、委婉語、誇張、雙關等,後者如簡單句、祈使句,省略句等。創作者可遵循或違反該原則以達到特定的文體效果。
수량상사성재엄고어언중적수사효과주요통과표체교복잡적개념의의혹교간길적개념의의취득。전자여용언、중복、배비、위완어、과장、쌍관등,후자여간단구、기사구,성략구등。창작자가준순혹위반해원칙이체도특정적문체효과。
Rhetorical effects of quantity iconicity in advertising language are mainly achieved by concise or completed conceptual meanings. The former mainly refers to rhetorical devices such as repetition, parallelism, euphemism, exaggeration, and pun. The latter refers to simple sentences, sentences, and ellipsis sentences. Advertisers often adopt or violate this principle to achieve some expressing pleonasm, imperative purposeful stylistic effects.
