CAJ | 학술논문

现有物流服务商评价体系多针对一般商品，未考虑农产品自身特性。为使农民科学、合理地进行农产品物流服务商评价与选择，基于已有研究成果，结合农产品物流特点，构建了农产品物流服务商评价指标体系，提出经济性、信息化水平和发展潜力3个一级指标。采用DEA—AHP评价方法，综合考虑服务商客观数据和农民主观偏好，对物流服务商进行评价选择，并通过具体案例说明该方法的适用性和可操作性。
현유물류복무상평개체계다침대일반상품，미고필농산품자신특성。위사농민과학、합리지진행농산품물류복무상평개여선택，기우이유연구성과，결합농산품물류특점，구건료농산품물류복무상평개지표체계，제출경제성、신식화수평화발전잠력3개일급지표。채용DEA—AHP평개방법，종합고필복무상객관수거화농민주관편호，대물류복무상진행평개선택，병통과구체안례설명해방법적괄용성화가조작성。
Existing evaluation index systems of logistics service providers are mostly adapted to general mer- chandise, and the inherent characteristics of agro - food are not considered. In order to enable the farmers to e- valuate and select agro -food logistics service providers scientifically and reasonably, evaluation index system of agro -food logistics service providers is built based on the existing research results by considering the character- istics of agro - food logistics. Three first level indicators of the economy, the level of information and the devel- opment ldotential are proposed in the index system. What＇s more, DEA -AHP considering the objective data of the service providers and subjective preferences of farmers synthetically is utilized to evaluate and select logistics service providers. And finally, the applicability and the operability of this method are illustrated by a practical case.