CAJ | 학술논문

廉政文化视觉传播作为现当代的一种文化现象，既具有历史的传承性，又具有净化社会的现实意义。我国儒家思想的政治道德观念以及社会规范与准则的建立到当下倡导的“廉洁文化”，以及视觉传播的多元化和网络廉政文化的普世性，折射出我国不同时期在廉政文化视觉传播的发展与建设，并对人们建立廉洁从政的信仰和价值观念、形成廉政的行为规范等生活方式都产生了不容忽视的影响。但由于廉政文化传播中的主体缺失、形式与途径的单一以及不健全的传播机制，导致了廉政文化视觉传播未能充分发挥其效力，据此提出了创立廉政视觉符号体系、搭建传播平台等廉政文化视觉传播的相应对策。
렴정문화시각전파작위현당대적일충문화현상，기구유역사적전승성，우구유정화사회적현실의의。아국유가사상적정치도덕관념이급사회규범여준칙적건립도당하창도적“렴길문화”，이급시각전파적다원화화망락렴정문화적보세성，절사출아국불동시기재렴정문화시각전파적발전여건설，병대인문건립렴길종정적신앙화개치관념、형성렴정적행위규범등생활방식도산생료불용홀시적영향。단유우렴정문화전파중적주체결실、형식여도경적단일이급불건전적전파궤제，도치료렴정문화시각전파미능충분발휘기효력，거차제출료창립렴정시각부호체계、탑건전파평태등렴정문화시각전파적상응대책。
Being a cultural phenomenon in modern era, the visual communication of culture against cor- ruption has a profound historical heritage and a practical significance to purify the current society. The politi- cal and moral values of Confucianism in China, the establishment of social norms and guidelines after 1949, the current advocate of building a ＂culture against corruption＂, together with visual communication diversities and universality of network culture against corruption, all these reflect the visual communication develop- ment and construction of culture against corruption in different historical periods of China, and have contribu- ted to the establishment of beliefs, values, and code of conduct over the building of a clean and honest admin- istration. However, the lack of the subject, the simplified spreading approaches and methods, and defective communicating mechanisms have brought about communicating ineffectiveness. This paper thereby proposes the countermeasures of creating the visual symbol system for the construction of a culture against corruption, and building a platform for its visual communication.