中国科技论坛
中國科技論罈
중국과기론단
Forum on Science and Technology in China
2013年
7期
72~78
,共null页
海洋高科技企业 战略地图 知识产权 价值创造
海洋高科技企業 戰略地圖 知識產權 價值創造
해양고과기기업 전략지도 지식산권 개치창조
Marine high-tech enterprise; Strategic map; Intellectual property ; Value creation
基于价值创造的海洋高科技企业知识产权战略地图描述了海洋高科技企业知识产权价值创造的主要构成要素及各要素间的逻辑关系,从上到下的推行把知识产权价值创造的最终目标层层分解为市场价值创新、成本结构优化及溢价持续性措施,展示了一个海洋高科技企业知识产权价值战略的实现途径及实施所需的特殊人员、信息和组织,帮助管理者更好地管理知识产权战略的执行.
基于價值創造的海洋高科技企業知識產權戰略地圖描述瞭海洋高科技企業知識產權價值創造的主要構成要素及各要素間的邏輯關繫,從上到下的推行把知識產權價值創造的最終目標層層分解為市場價值創新、成本結構優化及溢價持續性措施,展示瞭一箇海洋高科技企業知識產權價值戰略的實現途徑及實施所需的特殊人員、信息和組織,幫助管理者更好地管理知識產權戰略的執行.
기우개치창조적해양고과기기업지식산권전략지도묘술료해양고과기기업지식산권개치창조적주요구성요소급각요소간적라집관계,종상도하적추행파지식산권개치창조적최종목표층층분해위시장개치창신、성본결구우화급일개지속성조시,전시료일개해양고과기기업지식산권개치전략적실현도경급실시소수적특수인원、신식화조직,방조관리자경호지관리지식산권전략적집행.
In the era of knowledge economy, development of Marine high-tech must be based on the system and protection of Intellectual Property Rights. Marine high-tech enterprises also need to link their Marine intellectual property rights with their strategy and value crea- tion. The Intellectual Property Strategy Map of Marine high-tech enterprises which based on value creation is such a tool. Firstly, it describes the three main elements of intellectual property value creation of Marine high-tech enterprises which are the market value innovation, the cost structure optimization and the premium sustainable measures, and analyzes the logical relations among these elements. Furthermore, from top to bottom it decomposes the ultimate goal of intellectual property value creation into three elements so that it shows the value realization ways of knowledge property strategy and the implementation resource of special personnel, information and organization in a Marine high-tech enter- prises in order to help managers do better in managing the implementation of the strategy of intellectual property rights.