中国流通经济
中國流通經濟
중국류통경제
China Business and Market
2013年
7期
92~96
,共null页
家庭规模 消费意愿 消费支出类型
傢庭規模 消費意願 消費支齣類型
가정규모 소비의원 소비지출류형
family size; willingness to consume; consumption expenditure category
家庭规模是家庭消费支出一个重要的影响因素．但学者们在对两者间关系的认识上并未取得一致。从家庭消费心理角度分析我国家庭人口数变动对消费意愿的影响可以发现，家庭规模与食品、旅游、高档品、奢侈品、借贷消费等方面的消费意愿呈现出显著的负向关系，与交通通信、医疗、杂项等方面的消费意愿呈现出显著的正向关系，而对服装、居住、美容保健、文化娱乐、教育培训、电子产品、家用电器、中低档产品的消费意愿并不存在显著影响。这些结论可为政府和企业提升家庭消费意愿提供一些有价值的启示。
傢庭規模是傢庭消費支齣一箇重要的影響因素．但學者們在對兩者間關繫的認識上併未取得一緻。從傢庭消費心理角度分析我國傢庭人口數變動對消費意願的影響可以髮現，傢庭規模與食品、旅遊、高檔品、奢侈品、藉貸消費等方麵的消費意願呈現齣顯著的負嚮關繫，與交通通信、醫療、雜項等方麵的消費意願呈現齣顯著的正嚮關繫，而對服裝、居住、美容保健、文化娛樂、教育培訓、電子產品、傢用電器、中低檔產品的消費意願併不存在顯著影響。這些結論可為政府和企業提升傢庭消費意願提供一些有價值的啟示。
가정규모시가정소비지출일개중요적영향인소．단학자문재대량자간관계적인식상병미취득일치。종가정소비심리각도분석아국가정인구수변동대소비의원적영향가이발현，가정규모여식품、여유、고당품、사치품、차대소비등방면적소비의원정현출현저적부향관계，여교통통신、의료、잡항등방면적소비의원정현출현저적정향관계，이대복장、거주、미용보건、문화오악、교육배훈、전자산품、가용전기、중저당산품적소비의원병불존재현저영향。저사결론가위정부화기업제승가정소비의원제공일사유개치적계시。
Family size is an important influenc e factor of family expenditure, but the scholars＇ opinions about the relationship between them remain divided. This paper focuses on the influences of family size on family willingness to spend which is based on the psychological perspective. It reveals that family size has significant negative influences on the willingness to pay of food, travel, high-level ＆ luxury goods and consumer lending; and it has significant positive influences on the willingness to pay of transportation ＆ communication, medical supplies and other miscellaneous expenses; it has no significant influences on housing consumption, cosmetology ＆ health care, education ＆ training, electronic products and household appliances. All of these conclusions provide outstanding enlightenment on how to promote family＇s willingness to pay for government as well as enterprises.
