CAJ | 학술논문

网络纪录片频道的出现为纪录片产业发展带来了新的契机,以搜狐纪录片频道为例,分析了其发展模式。搜狐纪录片频道的片源构成以采购专业纪录片为主、自制精品纪录片为优势,瞄准中高端用户,走多元化的内容发展之路,还与电影、综艺节目等开展跨媒体合作,形成搜狐特有的矩阵宣传营销模式,并且在收费观看的业务上不断开展新的尝试。网络纪录片频道在一定程度上扭转了原本纪录片产业的市场困境,但在重视品牌延伸价值、版权保护等方面仍值得展开进一步的思考。
망락기록편빈도적출현위기록편산업발전대래료신적계궤,이수호기록편빈도위례,분석료기발전모식。수호기록편빈도적편원구성이채구전업기록편위주、자제정품기록편위우세,묘준중고단용호,주다원화적내용발전지로,환여전영、종예절목등개전과매체합작,형성수호특유적구진선전영소모식,병차재수비관간적업무상불단개전신적상시。망락기록편빈도재일정정도상뉴전료원본기록편산업적시장곤경,단재중시품패연신개치、판권보호등방면잉치득전개진일보적사고。
Network Documentary Channel brings a new opportunity for the development of documentary industry. Taking Sohu Documentary Channel as an example, this article analyzes its development pattern. The sources of Sohu Documentary Channel has Superiority in professional documentaries and self-produced documentaries, Sohu Documentary Channel provides diversified content to mid-to-high users, and have the cross-media cooperation with movies and TV shows. It has formed its special rectangular marketing model and continuously tries to charge viewers for the right to watch. The emergence of Network Documentary Channel help the documentary industry to get rid of plight. However, there are some problems, such as the extension of brand, copyright protection are still worthy to explore in the future.