CAJ | 학술논문

近年来，全球范围内数字报纸付费墙的构建方兴未艾，其中起先锋和主导作用的当属美国报业。本文对2010～2012年美国数字报纸付费墙研究文献进行了回顾和分析，从付费墙模式、付费内容、受众和广告业务等方面加以综合性评述。研究发现，美国报纸付费墙正处于理论研究与实践探索并行的时期，早期认为付费墙将导致读者近一步放弃报纸的悲观性论断被《纽约时报》为代表的报业实践所打破，付费墙在广泛市场范围内取得成功的同时也促进了研究的近一步深入。最后，本文对今后付费墙研究进行了展望性分析。
근년래，전구범위내수자보지부비장적구건방흥미애，기중기선봉화주도작용적당속미국보업。본문대2010～2012년미국수자보지부비장연구문헌진행료회고화분석，종부비장모식、부비내용、수음화엄고업무등방면가이종합성평술。연구발현，미국보지부비장정처우이론연구여실천탐색병행적시기，조기인위부비장장도치독자근일보방기보지적비관성론단피《뉴약시보》위대표적보업실천소타파，부비장재엄범시장범위내취득성공적동시야촉진료연구적근일보심입。최후，본문대금후부비장연구진행료전망성분석。
The paper examines the process of exploring and implementing paywall of digital newspapers in recent years, and generalizes the holistic characters of paywall studies in the United States in 2010-2012. The paper points out that scholars have focused their studies mainly on subjects of paywall models, paid contents, audiences and advertising business, etc. The study finds that U.S. newspapers paywall is in the parallel period of theoretical research and practical exploration, and the newspapers＇ practices such as the New York Times breaks the pessimistic conclusion that the paywall will make readers further to give up newspapers. Finally, a forward-looking analysis of future research is prospected.