CAJ | 학술논문

企业成长对应着不同的模式，通过选择成长模式研究自己的优势和劣势，有助于设计出有效的成长战略，促进企业健康、持续成长。本文以苏宁电器、大商集团和百联集团为案例，建立了零售企业成长模式的理论框架。研究结果表明：（1）内生成长和外生成长是零售企业成长的两种主要方式。内生成长主要涉及直营，外生成长主要涉及并购和战略联盟。不同成长模式相互影响，相互作用，并贯穿于零售企业成长的整个过程。（2）不同零售企业的成长模式存在较大差异。（3）零售企业成长模式的选取不仅与零售企业成长的阶段有关，还与企业文化、发展战略、组织结构、人力资源、业态模式和物流配送等零售企业自身的特定因素有关。（4）零售企业自身因素和成长模式共同作用于零售企业成长，进而影响零售企业的成长绩效。
기업성장대응착불동적모식，통과선택성장모식연구자기적우세화열세，유조우설계출유효적성장전략，촉진기업건강、지속성장。본문이소저전기、대상집단화백련집단위안례，건립료령수기업성장모식적이론광가。연구결과표명：（1）내생성장화외생성장시령수기업성장적량충주요방식。내생성장주요섭급직영，외생성장주요섭급병구화전략련맹。불동성장모식상호영향，상호작용，병관천우령수기업성장적정개과정。（2）불동령수기업적성장모식존재교대차이。（3）령수기업성장모식적선취불부여령수기업성장적계단유관，환여기업문화、발전전략、조직결구、인력자원、업태모식화물류배송등령수기업자신적특정인소유관。（4）령수기업자신인소화성장모식공동작용우령수기업성장，진이영향령수기업적성장적효。
Different enterprises follow different growth patterns by which they study on their own advantages and disadvantages, thus making out effective growth strategies and experience sustainable and healthy growth. The framework of growth patterns of Chinese retail enterprises is established by studying Suning, Dashang, and Bailian as cases of retail enterprises growth. The findings reveal：（1） Internal growth and external growth are two types of growth for retail enterprises, the former involves self and direct expansion and the latter includes acquisition and strategic alliance, which interact throughout the whole process of growth of the retail enterprises. （2） Different retail enterprises are of great difference in growth patterns. （3） The selection of growth pattern is related not only with the growth stage of retail enterprise, but also with its own specific factors such as enterprise＇s culture, expansion strategy, organizational structure, human resources, business mode and logistics. （4）The personal factors related with enterprise and growth pattern jointly determine the growth of a retail enterprise, thus affecting its growth performance.