CAJ | 학술논문

弘扬中国传统文化有利于中国核心竞争力的构建，传播武术文化对于构建中国国家形象具有重要意义。认为：武术文化传播应坚持重点展现中国武术特色、传播中国传统文化、突出中国思维模式的基本原则；实现“武术一文化一民族文化”的文化传播模式、“武术一体育一强身健体”的大众传播模式、“武术一国家一武术形象”的共动传播模式；实现武术文化“单向一多项”的传播形式、“单极一多极”的传播层次、“官方为主一官民互动”的传播主体；建设武术文化传播供给、管理、绩效评估相结合的高信度与高质量传播体系。
홍양중국전통문화유리우중국핵심경쟁력적구건，전파무술문화대우구건중국국가형상구유중요의의。인위：무술문화전파응견지중점전현중국무술특색、전파중국전통문화、돌출중국사유모식적기본원칙；실현“무술일문화일민족문화”적문화전파모식、“무술일체육일강신건체”적대음전파모식、“무술일국가일무술형상”적공동전파모식；실현무술문화“단향일다항”적전파형식、“단겁일다겁”적전파층차、“관방위주일관민호동”적전파주체；건설무술문화전파공급、관리、적효평고상결합적고신도여고질량전파체계。
The communication of Chinese traditional culture helps to construct core competitiveness of China and the spread of Wushu culture is important for the construction of national image. The study points out that Wushu culture communication should follow the basic principles of displaying the features of Chinese Wushu, spreading traditional Chinese culture and giving weight to Chinese thinking patterns. Besides, it should achieve the culture communication mode of ＂Wushu-culture-national culture ＂, the mass communication mode of ＂Wushu-sports-health building＂ and the commoving communication mode of ＂Wushu-nation-Wushu image＂. In addition, the Wushu communication model of ＂unilateral-multilateral＂, the communication levels of ＂singe pole- multi pole＂ and the ＂ government oniy-government ＆ civilian together＂ as the communication subject should also be established. Finally, a high-reliability and high-quality Wushu culture communication system should be constructed, combined with the supply, management and performance assessment system.