CAJ | 학술논문

奖励旅游是由企业提供给有特殊贡献的员工或客户的一种新型的旅游形式，作为一种管理手段，已为国内外很多企业采用。奖励旅游的行为主体包括奖励旅游购买者和奖励旅游者，奖励旅游购买者主要是各大企业，对企业方而言，实施奖励旅游的主要动因是基于激励效应、价值观与态度的塑造、社会知觉的强化、积极性压力管理、目标设置理论等相关管理理论；对奖励旅游者而言，奖励旅游体现了其能力的个体差异、有助于满足其交往动机和成就需要。实施奖励旅游应注意体现其非比寻常性、要关注企业管理的参与性并在制度上加以定制化。
장려여유시유기업제공급유특수공헌적원공혹객호적일충신형적여유형식，작위일충관리수단，이위국내외흔다기업채용。장려여유적행위주체포괄장려여유구매자화장려여유자，장려여유구매자주요시각대기업，대기업방이언，실시장려여유적주요동인시기우격려효응、개치관여태도적소조、사회지각적강화、적겁성압력관리、목표설치이론등상관관리이론；대장려여유자이언，장려여유체현료기능력적개체차이、유조우만족기교왕동궤화성취수요。실시장려여유응주의체현기비비심상성、요관주기업관리적삼여성병재제도상가이정제화。
Incentive Tour is a kind of new tour package which is provided by the company to award their employees who have made distinctive contributions. It has been employed by many companies domestically and internationally as a method of management. The customers of incentive tour are mainly big enterprises. To the employers, the main initiatives for implementing incentive tour are based on incentive effects, modulation of values and attitudes, strengthening of social sense, positive management of stress, goal setting theory and other relevant management theories. To the rewarded tourists, the reward is a proof of their capabilities, fulfilling their desires for social communication and successes. The management participation and the institutionalization of the enterprises have to be emphasized when implementing incentive tour to realize its unique objectives.