CAJ | 학술논문

分析了选择成本的构成及其影响因素,明确了选择成本是旅游者选择旅游品牌的首要标准。运用hotelling模型,假设森林公园旅游产品供给的无差异性,获知较低的选择成本能带来较高的市场份额、较高的均衡利润和明显的品牌偏好,得出选择成本是森林公园旅游品牌塑造的重要依据。
분석료선택성본적구성급기영향인소,명학료선택성본시여유자선택여유품패적수요표준。운용hotelling모형,가설삼림공완여유산품공급적무차이성,획지교저적선택성본능대래교고적시장빈액、교고적균형리윤화명현적품패편호,득출선택성본시삼림공완여유품패소조적중요의거。
Starting from the study on the choice cost, this paper analyzes the structure and influencing factors of choice cost, explicits that the Choice Cost is the first standard in the choice of tourists.Using the hotelling model, it assumes that the tourism product of the forest park is no difference, informs that the lower choice cost can bring higher market share, higher equilibrium profits and obvious brand preference, it is concluded that choice cost is the important basis to the the tourism brand shaping of forest park.