桂海论丛
桂海論叢
계해론총
Guihai Tribune
2013年
3期
71~74
,共null页
乡村旅游 中国 泰国 旅游品牌建设
鄉村旅遊 中國 泰國 旅遊品牌建設
향촌여유 중국 태국 여유품패건설
rural tour, Guilin Longji Terraced Fields of China, Thailand Doi Tung Project, brand establishment of tourism
文章以中国桂林龙脊梯田景区和泰国黎敦山发展项目为例,对中、泰两个代表性乡村旅游项目开发与管理进行研究与分析。文章从旅游产品开发历史与发展现状、社区参与旅游项目、民族文化内涵的挖掘与保护、乡村民俗旅游项目品牌建设四个视角进行分析,提出以＂政府指导、企业执行、社区融入、居民获益、社会认可＂为原则的乡村旅游开发与管理模式,发展社区融合的乡村旅游项目,发挥旅游扶贫效益,为我国乡村旅游更好更均衡发展提供借鉴。
文章以中國桂林龍脊梯田景區和泰國黎敦山髮展項目為例,對中、泰兩箇代錶性鄉村旅遊項目開髮與管理進行研究與分析。文章從旅遊產品開髮歷史與髮展現狀、社區參與旅遊項目、民族文化內涵的挖掘與保護、鄉村民俗旅遊項目品牌建設四箇視角進行分析,提齣以＂政府指導、企業執行、社區融入、居民穫益、社會認可＂為原則的鄉村旅遊開髮與管理模式,髮展社區融閤的鄉村旅遊項目,髮揮旅遊扶貧效益,為我國鄉村旅遊更好更均衡髮展提供藉鑒。
문장이중국계림룡척제전경구화태국려돈산발전항목위례,대중、태량개대표성향촌여유항목개발여관리진행연구여분석。문장종여유산품개발역사여발전현상、사구삼여여유항목、민족문화내함적알굴여보호、향촌민속여유항목품패건설사개시각진행분석,제출이＂정부지도、기업집행、사구융입、거민획익、사회인가＂위원칙적향촌여유개발여관리모식,발전사구융합적향촌여유항목,발휘여유부빈효익,위아국향촌여유경호경균형발전제공차감。
Rural Tour in Guilin Longji Terraced Fields of China and Doi Tung Project of Thailand, which are the two representatives are being studied and analyzed on project development and management. There are four aspects are proposed in this paper, history and current situation of tourism products development, community-involved tour programs, national cultural connotation excavation and protection, brand establishment of rural folk tour programs. In addition, this paper proposes a principle for rural tour development and management mode： government orientation, enterprises implementing, community involving, residents benefiting, and social recognition, and developing community integration rural tour program to promote poverty elimination effects and to provide experiences for better development of rural tour in China.
