CAJ | 학술논문

运用O’Halloran的符号际研究方法，视觉语法为基础，以洛阳房地产广告文案为例，从概念意义、人际意义和语篇意义三个方面分析了多符号文本的意义建构，探究语言和图像的关系以及多符号如何形成舍力参与意义建构。
운용O’Halloran적부호제연구방법，시각어법위기출，이락양방지산엄고문안위례，종개념의의、인제의의화어편의의삼개방면분석료다부호문본적의의건구，탐구어언화도상적관계이급다부호여하형성사력삼여의의건구。
This article applied O＇ Halloran＇s studying approaches of intersemiosis based on visual grammar, taking Luoy ang real estate advertisement as examples and analyzing meaning construction of multimodal texts from three aspects, experi ential meaning, interpersonal meaning and textual meaning. In addition, it aims at exploring the relationships between lan guage and visual images to study the ways of different semiotic modes to form joint efforts to construct meaning.