CAJ | 학술논문

根据媒介分析相关理论及范式，以2005—2012年8年间的高校危机事件为研究对象，结合具体典型案例，从影响力指数、首发媒体、再传媒体、促使反应、提出措施、具体实施等维度对媒介在高校危机事件中的作用进行统计测量和具体分析，结果表明：在生产新闻与造成危机、危机事件所引起的舆情发展以及高校危机事件对具体政策等的宏观影响方面均具有其独特的作用，并且在一些细节中表现出传统媒体和新兴媒体的类别差异。据此对当前高校危机事件的管理和预控提出针对性的意见和建议，期望对新媒体环境下我国高等教育事业的健康快速发展以及媒介在危机事件传播中的具体方法和策略等现实性问题的解决提供参考和借鉴。
근거매개분석상관이론급범식，이2005—2012년8년간적고교위궤사건위연구대상，결합구체전형안례，종영향력지수、수발매체、재전매체、촉사반응、제출조시、구체실시등유도대매개재고교위궤사건중적작용진행통계측량화구체분석，결과표명：재생산신문여조성위궤、위궤사건소인기적여정발전이급고교위궤사건대구체정책등적굉관영향방면균구유기독특적작용，병차재일사세절중표현출전통매체화신흥매체적유별차이。거차대당전고교위궤사건적관리화예공제출침대성적의견화건의，기망대신매체배경하아국고등교육사업적건강쾌속발전이급매개재위궤사건전파중적구체방법화책략등현실성문제적해결제공삼고화차감。
In line with relevant theories and paradigms of media analysis, taking the critical incidents of colleges and u- niversities in eight years between 2005 and 2012 as the study object and combined with actual typical cases, statistical measurements and actual analysis of the role of media in critical incidents of colleges and universities in the dimensions of impact index, starting media, re - transmission media, prompt response, proposed measures, actual implementation are made. The results show that media play a unique role in producing news, causing crises, and developing public o- pinions triggered by critical incidents, considering the macro influence of the critical incidents of colleges and universi- ties on actual policies, etc. , and there is a classified diversity between traditional media and new media in some details. Based on the above, targeted opinions and suggestions are put forward for the management and pre - control for the current critical incidents of colleges and universities. It is expected to provide reference for the solution of practical prob- lems concerning actual methods and strategies of the application of media.