CAJ | 학술논문

网络舆论的兴起能否在实质意义上挑战台湾主流媒体的政治话语，很大程度上取决于台湾网民对于传统媒体报道中所设置框架的反抗，甚至反过来影响传统媒体的能力。本文以“陈光标事件”在台湾掀起的舆论风波为分析案例，旨在考察当涉及两岸的非政治事件被呈现于主流媒体与网络讨论时，蓝绿意识形态是否依然起作用并如何影响二者间的互动。研究发现，网络舆论与媒体报道在态度与框架选择上并不完全一致；泛绿平台上的报道与网民舆论在事件发展的中后期相互影响，且网络舆论开始反作用于报道；媒体对于网络舆论的议程设置能力依然存在，但并不意味着更好的框架互动效果。研究肯定了台湾网民对传统媒体的挑战能力，并揭示了更为复杂的互动关系，其中意识形态扮演了重要角色。
망락여론적흥기능부재실질의의상도전태만주류매체적정치화어，흔대정도상취결우태만망민대우전통매체보도중소설치광가적반항，심지반과래영향전통매체적능력。본문이“진광표사건”재태만흔기적여론풍파위분석안례，지재고찰당섭급량안적비정치사건피정현우주류매체여망락토론시，람록의식형태시부의연기작용병여하영향이자간적호동。연구발현，망락여론여매체보도재태도여광가선택상병불완전일치；범록평태상적보도여망민여론재사건발전적중후기상호영향，차망락여론개시반작용우보도；매체대우망락여론적의정설치능력의연존재，단병불의미착경호적광가호동효과。연구긍정료태만망민대전통매체적도전능력，병게시료경위복잡적호동관계，기중의식형태분연료중요각색。
This paper argues whether the rise of online public opinion could really in essence challenge the political dis- course of mainstream media depends largely on the revolt of Taiwan Internet users against the frameworks set by traditional media coverage and their ability to influence the traditional media. Based on the case study of ＂Chen Guangbiao Event＂ which set off a storm of public opinion, the writer aims to investigate the effect produced by the Blue and Green political ideologies and the way to influence the interaction between the two when it comes to the discussion by both of the mainstream media and the Internet public opinion on a non-political event. The findings show that there exist some differences in attitude and frame- work between the media and the online opinion and the interactions as well between the media coverage and the online opinion in the middle of and later development of the event, while at the same time, the network public opinion begins to react on the coverage. Even though the media still has the ability to work out the agenda of the Internet opinion, it does not necessarily mean the better interaction effect of the framework. The study also affirms the ability of Taiwan netizens to challenge their tradi- tional media, revealing more complex interactive relationship in which the ideology plays an important role.