华中农业大学学报：社会科学版
華中農業大學學報：社會科學版
화중농업대학학보：사회과학판
Journal of Huazhong Agricultural University(Social Sciences Edition)
2013年
5期
68~73
,共null页
“公司＋农户” 信任 关系承诺 信息共享 联盟绩效
“公司＋農戶” 信任 關繫承諾 信息共享 聯盟績效
“공사＋농호” 신임 관계승낙 신식공향 련맹적효
＂companies plus households＂; trust; relationship commitment; information sharing; alliance performance
构建信任、关系承诺、信息共享与联盟绩效之间关系的理论模型,以广东省和海南省462户农户为调查对象,利用结构方程模型对＂公司＋农户＂伙伴间信任、关系承诺、信息共享与联盟绩效之间的关系进行实证研究,结果表明,信任对关系承诺、信息共享有着显著的正向影响,关系承诺对信息共享有显著的正向影响,信息共享对联盟绩效有显著的正向影响。建议农业企业管理者不仅要重视与农户建立高水平的信任与关系承诺,而且要善于与农户进行信息共享来提高企业绩效。
構建信任、關繫承諾、信息共享與聯盟績效之間關繫的理論模型,以廣東省和海南省462戶農戶為調查對象,利用結構方程模型對＂公司＋農戶＂夥伴間信任、關繫承諾、信息共享與聯盟績效之間的關繫進行實證研究,結果錶明,信任對關繫承諾、信息共享有著顯著的正嚮影響,關繫承諾對信息共享有顯著的正嚮影響,信息共享對聯盟績效有顯著的正嚮影響。建議農業企業管理者不僅要重視與農戶建立高水平的信任與關繫承諾,而且要善于與農戶進行信息共享來提高企業績效。
구건신임、관계승낙、신식공향여련맹적효지간관계적이론모형,이광동성화해남성462호농호위조사대상,이용결구방정모형대＂공사＋농호＂화반간신임、관계승낙、신식공향여련맹적효지간적관계진행실증연구,결과표명,신임대관계승낙、신식공향유착현저적정향영향,관계승낙대신식공향유현저적정향영향,신식공향대련맹적효유현저적정향영향。건의농업기업관리자불부요중시여농호건립고수평적신임여관계승낙,이차요선우여농호진행신식공향래제고기업적효。
This paper first constructs a theoretical model of trust, relationship commitment,infor- mation sharing and alliance performance, then uses structural equation model to empirically study the re- lationship among trust, relationship commitment, information sharing and alliance performance with the help of data from 462 farmer households in Guangdong and Hainan provinces of China. The result shows that trust significantly and positively impacts relationship commitment and information sharing~ rela- tionship commitment has a significant and positive impact on information sharing~ information sharing significantly and positively impacts alliance performance. Therefore, this paper suggests that manage- ments of agricultural enterprises should not only pay much attention to the development of high level trust and relationship commitment with farmers, but also improve enterprise performance through more effective information sharing with farmers.
