CAJ | 학술논문

以消费者需求为视角对产品绿色化创新路径进行研究,从消费人群不同的需求偏好、需求强度的差异化、内涵梯级递进、动机和候选框架等方面分析了我国消费者需求特征,并从结合需求热点、梯级递进的创新管理、＂绿色＂环节展示和利用行业之间的＂绿色＂交互延展性影响等方面提出企业产品绿色化的路径建议,期望有助于低碳化产业规划研究,提升企业绿色战略实施效率。
이소비자수구위시각대산품록색화창신로경진행연구,종소비인군불동적수구편호、수구강도적차이화、내함제급체진、동궤화후선광가등방면분석료아국소비자수구특정,병종결합수구열점、제급체진적창신관리、＂록색＂배절전시화이용행업지간적＂록색＂교호연전성영향등방면제출기업산품록색화적로경건의,기망유조우저탄화산업규화연구,제승기업록색전략실시효솔。
The path of the greening innovation of product based on consumer demand is researched. The characteristics of China＇s consumer demand are analyzed from consumer group＇s different demand prefer- ence, the difference of demand intense, the connotation of cascade progressive, motivation and the can- didate frame. According to consumer hot spot, innovation management of cascade progressive, ＂green＂ display and using ＂green＂ interactive ductile influence, the path＇s suggestions of enterprise＇s product greening are put forward. It is expected to contribute to the study of low carbon industry planning and promote the implementation efficiency of enterprise＇s greening strategy.