CAJ | 학술논문

市场导向和政策导向是在转型经济中企业实施的两种战略导向,尤其是在复杂的环境中,战略导向之间的平衡和整合需要加以更多的关注,但目前还没有直接的证据表明战略导向均衡对企业绩效的促进作用。以193家高新技术企业为样本,借鉴均衡理论的研究视角和研究方法,探讨市场和政策两种战略导向均衡对企业技术创新绩效的影响作用。结果表明：（1）市场导向对技术创新绩效的正向作用强于政策导向;（2）市场-政策导向联合均衡正向促进技术创新绩效;（3）市场-政策导向匹配均衡则会降低技术创新绩效。
시장도향화정책도향시재전형경제중기업실시적량충전략도향,우기시재복잡적배경중,전략도향지간적평형화정합수요가이경다적관주,단목전환몰유직접적증거표명전략도향균형대기업적효적촉진작용。이193가고신기술기업위양본,차감균형이론적연구시각화연구방법,탐토시장화정책량충전략도향균형대기업기술창신적효적영향작용。결과표명：（1）시장도향대기술창신적효적정향작용강우정책도향;（2）시장-정책도향연합균형정향촉진기술창신적효;（3）시장-정책도향필배균형칙회강저기술창신적효。
Market orientation and policy orientation are the two strategic orientations which enterprises implement in the transitional economy. Especially in the complicated environment, the balance and inte- gration between the strategic orientations need to be paid more attention. However, there is little direct evidence of the positive effect of strategic orientation ambidexterity on firm performance. Based on a sample of 193 high-tech enterprises, this paper seeks to test the impact of market-policy strategy orien- tation ambidexterity on the technological innovation performance from the ambidexterity perspective and research methods. The findings show that （1） the positive effect of market orientation on the technolog- ical innovation performance is better than policy orientation, （2） the interaction between market and policy strategy orientation is positively related to technological innovation performance, （3） but the rela- tive imbalance between market and policy strategy orientation is negatively related to technological inno- vation performance.