企业经济
企業經濟
기업경제
Enterprise Economy
2013年
7期
137~140
,共null页
城市营销 品牌 定位
城市營銷 品牌 定位
성시영소 품패 정위
city marketing; brand; positioning
根据柳州市自身的特色和资源情况，尤其是其优美的山水风光、迷人的民族风情、配套齐全的汽车工业，结合城市营销与品牌理论，本文分析柳,k11市存在城市品牌定位过于分散的问题，提出对柳州市进行城市品牌的重新整合与定位、突出自身特色、提升柳州市城市知名度等对策建议，以期为决策者提供参考。
根據柳州市自身的特色和資源情況，尤其是其優美的山水風光、迷人的民族風情、配套齊全的汽車工業，結閤城市營銷與品牌理論，本文分析柳,k11市存在城市品牌定位過于分散的問題，提齣對柳州市進行城市品牌的重新整閤與定位、突齣自身特色、提升柳州市城市知名度等對策建議，以期為決策者提供參攷。
근거류주시자신적특색화자원정황，우기시기우미적산수풍광、미인적민족풍정、배투제전적기차공업，결합성시영소여품패이론，본문분석류,k11시존재성시품패정위과우분산적문제，제출대류주시진행성시품패적중신정합여정위、돌출자신특색、제승류주시성시지명도등대책건의，이기위결책자제공삼고。
Liuzhou city has many advantages of abundant resources and unique characters, especially natural scenery with mountains and rivers, attractive different ethnic customs and fully furnished automobile industry. However, the problem of Liuzhou marketing is that the city brands are not very clear. Based on the theory of city brand and city marketing, this paper tries to integrate and re - position the brands of Liuzhou city as to realize the promotion of popularity and distinguishing features of Liuzhou, and provide some solutions with decision makers for reference.
