CAJ | 학술논문

随着社会化媒体的崛起，微博成为社会热点事件的重要信息源、策源地和意见发酵池，对热点事件在微博的传播机制研究具有重要价值。本文选取近两年新浪微博中的21个热点事件，通过大数据挖掘和分析技术发现Nv认证用户和男性是社会热点事件的议题设置和积极转发者，转发深度和转发宽度符合无标度和小世界现象，热门事件传播网络中的群集系数更高于其他话题，看似话语平权的背后是话语再集权，形成了新的话语权力新贵；热点事件的传播结构和事件自身的性质具有很大关联性，热点事件传播具有多信息源、多中心、多层和随机性等特点，要理性看待社会热点事件在微博传播中的谣言现象。
수착사회화매체적굴기，미박성위사회열점사건적중요신식원、책원지화의견발효지，대열점사건재미박적전파궤제연구구유중요개치。본문선취근량년신랑미박중적21개열점사건，통과대수거알굴화분석기술발현Nv인증용호화남성시사회열점사건적의제설치화적겁전발자，전발심도화전발관도부합무표도화소세계현상，열문사건전파망락중적군집계수경고우기타화제，간사화어평권적배후시화어재집권，형성료신적화어권력신귀；열점사건적전파결구화사건자신적성질구유흔대관련성，열점사건전파구유다신식원、다중심、다층화수궤성등특점，요이성간대사회열점사건재미박전파중적요언현상。
With the rise of social media, micro-blog has become an important source of information and opinions for hot-events in China. It has high value in the research on communication mechanism of hot-events in micro-biog. This paper selects 21 hot-events in Sina micro-blog in two years. By using the data mining techniques, this paper finds that verified-users and men are setting the hot-events issues and retweeting them; the depth and width of retweeting fits scale-free network and small-world phenomenon; the clustering coefficient of hot-events is higher than other topics. The discourse-equality is the discourse-recentralization in fact. This paper also finds the properties of communication structure has great relevance with the hot-events themselves, and the communication structure of hot-events is multi-sourced, multi-centered, multi-layered and random. In conclusion, we must have correct understanding of the rumors in the hot-events in micro-biog.