CAJ | 학술논문

议程设置、框架理论和铺垫理论是三个经常被共同讨论的理论模式。从传播学史看，它们都为研究媒介内容与公众意见的关系提供了新的视角和方法。其中，铺垫理论借鉴了心理学概念，从微观角度探讨了议程设置如何发生的过程。然而，这一理论在从心理学借用到传播学领域的过程中，由于缺乏方法和成熟的范式、以及研究对象的不同，其原初意义和应用环境都发生了迁移，这也使得传播学者对铺垫效果的关注相对有限。
의정설치、광가이론화포점이론시삼개경상피공동토론적이론모식。종전파학사간，타문도위연구매개내용여공음의견적관계제공료신적시각화방법。기중，포점이론차감료심이학개념，종미관각도탐토료의정설치여하발생적과정。연이，저일이론재종심이학차용도전파학영역적과정중，유우결핍방법화성숙적범식、이급연구대상적불동，기원초의의화응용배경도발생료천이，저야사득전파학자대포점효과적관주상대유한。
Agenda setting, news framing and priming effect are the three mostly discussed theoretical models in communication field. In historical view, all of them once provided new approaches and methodologies to the research on the relationship between media content and public opinion. Among them, priming effect is originated from cognitive psychology and explains how agenda setting happens from a microscopic perspective. However, priming effect has been faced with the problems of methodology, paradigm shift and research subject when it was applied to communication studies. Due to different research contexts, communication scholars have not paid much attention to priming effect.